About

Dr. Bridget K. Behe, Ph.D., launched this Connect-2-Consumer website in 2018. She is a professor of Horticultural Marketing at Michigan State University with 29 years of experience in consumer research on ornamental and edible products, services, and related experiences. She is dedicated to helping horticultural businesses better connect to their customers. Whether your firm is a producer of plants, wholesaler of plants, or (especially) a retailer of plants, this website is for you! Visit here often to see the latest research-based information on what is new in the world of people and their plants. The findings of her work are distilled into weekly podcasts. Her mission is to help businesses incorporate her practical research into their businesses. Her vision is to help businesses be more profitable by using her research. She believes strongly that research-based information can help businesses make better marketing decisions, making them more profitable and sustainable. Weekly podcasts bring you information about what consumers are thinking, how they are shopping, and what you can do to grab and hold their attention, motivating them to buy. Want to know more about her? Her is her curriculum vita.

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