33 years
marketing
experience
500
speaking
engagements
600
published
articles
350
retailers
helped
65
impactful
projects
Connect-2-Consumer is Bridget’s passionate initiative to help horticulture businesses better understand and connect with consumers.
Using decades of experience and research, Bridget offers insight, science, and excitement to help businesses make better marketing decisions and turn those decisions into long-term sustainability and profit.
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Podcast
Water Conservation Influences on Plant Purchases: Episode 174 (Season 5)
Water is a precious resource. Plants can't grow without water (nothing lives without water) and we were curious about the relationship between plant water needs, water conservation messages, and the likelihood of a consumer to buy a plant. Bridget has Dr. Mel Knuth...
Marketing for Earth Day (April 22). Episode 173 (Season 5)
Earth Day is important for all of us and can be a great time to connect with consumers! There are several ways you can connect with them. Consider marketing plants since woody trees and shrubs sequester carbon and many perennials and annuals provide pollinator habitat...
Simple or Complex Signs: Which Sells More Plants? Episode 172 (Season 5)
Bridget and Mel Knuth (Dr. Knuth is an Assistant Professor in the Dept. of Horticultural Sciences at North Carolina State University) talk about some recent research they collaborated on (with Drs. Patricia Huddleston and Charlie Hall) to investigate how consumers...
Marketing Strategies Used by U.S. Landscape Service Firms: Episode 171 (Season 5)
This week, Bridget relates some findings from a recent study she and colleagues published on marketing that landscape firms engage in. There are some interesting findings about how much and where they invest in advertising as well as information on the key factors...
Cultivate a Culture of Training: Episode 170 (Season 5)
In this time when labor is in short supply, consider amping up your training. Cultivating a culture of training means that all employees share knowledge using the three key ways each of us learns. Businesses that invest in training are safer, more profitable, have...
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About
Dr. Bridget Behe is a leading green industry researcher, speaker and consultant with expertise in business management and marketing. Bridget helps businesses make science-based decisions for greater profitability and long-term sustainability.
Services
Contact
bridgebehe@gmail.com
517-353-0346