Marketing Publications

Below are links to many of Bridget’s recent research (peer-reviewed) publications

Advertising

How do Garden Retailers Promote Their Businesses?

Where are the Structural Breakpoint in Green Industry Growth?

Measuring the Effects of Promotion Expenditures

Branding

An Eye-tracking study of minimally branded products: Hedonism and branding plants

Age Cohort Influences Brand Recognition

How Do Consumers Perceive Real and Fictitious Plant Brands?

Demographics

Cultivating the Next Generation of Gardeners

Ethnicity and Age Influence Plant Purchases

Gen X and Y Attitudes Toward Floral Gifts

How do Home Owners v Renters Buy Plants?

Environmental perceptions

Consumer Perceptions of Landscape Plant Production Water Sources and Uses

How do consumer perceptions of local influence attention to state marketing campaigns?

Consumer Perceptions, Attitudes, and Purchase Behavior with Landscape Plants During Real and Perceived Drought Periods

Visual attention to eco-labels predicts consumer preferences for pollinator friendly plants

Are Consumers Willing to Pay More for Biodegradable Containers?

Current and Future Consequences on Eco-Friendly Products

Comparative Consumer Perspectives on Eco Friendly Insect Management Practices

Consumer Perceptions of Eco-friendly Terms

Consumer Preference for Sustainable Attributes in Plants

Consumer Preferences for Bee Friendly Horticultural Products

Consumer Preferences for Local and Sustainable Plant Production Characteristics

Consumer Preferences for Organic Production Methods

Gardening Consumer Segments Vary in Ecopractices

The Appeal of Biodegradable Packaging to Floral Consumers

U.S. and Canadian Consumer Perception of Local and Organic Terminology

Environmental Concerns

Investigating Consumer Preference for Organic Local or Sustainable Plants

Investigating Consumer Preferences for Biodegradable Containers Involvement paper

General business

Assessing the Economic Contributions and Benefits of Consumer Horticulture

Regional Marketing Practices in U.S. Nursery Production

Smartphone Use and Online Search and Purchase Behavior

Product guarantees

Consumer Preferences for Longevity Information and Guarantees on Cut Flower Arrangements

Do Plant Guarantees Matter?

Landscaping

Consumer Perceptions of Landscape Value

Consumer Perceptions of Native Plants and Naturalistic Designs

Merchandising (including signage)

Displays signs and Involvement

Effect of Involvement on Visual Attention and Product Choice

Estimating From Which Floral Outlet Consumers Will Buy

How Does the Presentation of Price Affect Consumer Evaluation of Products

Consumer Preferences for Container Factors

Pricing

How do pricing and the representation of price affect consumer evaluation of nursery products A conjoint analysis