Episode 44: Marketing Faux Pas with Leslie Halleck

Some firms struggle to develop and execute marketing plans. This week, Bridget’s guest is Michigan State graduate Leslie Halleck, founder and president of Halleck Horticulture. Bridget and Leslie have a chat in the car about three of the more common marketing faux pas and how businesses can address them.

Episode 44 transcript

 

Episode 43: Marketing Yourself with Dr. Jennifer Brown

Bridget starts a mini-series with some special guests. This week, former doctoral student and current Vice President and Dean of Undergraduate Education at University of California Riverside is Dr. Jennifer Brown. Jennifer and Bridget had a rare chance to catch-up and Bridget asked Jennifer to share her expertise on marketing yourself. Jennifer shares three tidbits that helped her market herself. Maybe they will help you, too.  First, work on developing the talents and skills you have. Second, build the confidence and share them with those who will be helped the most. Third – get that elevator speech ready!

Episode 43 transcript

Episode 42: The Social Nature of Local Purchases

While the word local goes unregulated (as to how far away something truly is local) many people are willing to pay a premium price for locally-produced goods. But have you ever thought about why they are willing to pay more? This week, Bridget and Trey Malone (Agriculture, Food, and Resource Economics at Michigan State) talk about the social nature of local goods. It turns out, there is a reason why social media marketing on Facebook (and how many friends a retail business has) may really pay off for local products.

Episode 42 transcript

 

Episode 41: The Distance to Local

Local is one of those unregulated terms that many retailers elect to use. Prior research shows that some consumers are willing to pay more for locally-grown products. Bridget’s guests this week are Dr. Trey Malone (Agriculture, Food and Resource Economics at Michigan State) and doctoral student Jarrod Ferris. The three discuss Jarrod’s recent work about consumer perceptions of local as it pertains to Michigan cider.

Episode 41 transcript