S2, Episode 6: Text-based Marketing

Who goes anywhere without their cell phone? This week, Bridget talks about a new twist on an “old” idea: permission marketing. Text based marketing is happening at a lot of businesses. Is it time for you to consider texting your customers? Listen as Bridget talks about her recent conversation with Tim Dunn (HD Business Advocacy and vendor for SenText text-based marketing).

 

Episode 41: The Distance to Local

Local is one of those unregulated terms that many retailers elect to use. Prior research shows that some consumers are willing to pay more for locally-grown products. Bridget’s guests this week are Dr. Trey Malone (Agriculture, Food and Resource Economics at Michigan State) and doctoral student Jarrod Ferris. The three discuss Jarrod’s recent work about consumer perceptions of local as it pertains to Michigan cider.

Episode 41 transcript

 

Episode 6: Dr. Ariana Torres on eCommerce

Dr. Ariana Torres (Purdue University) is back this week to continue her discussion with Bridget about the importance and effects that eCommerce is having on the horticulture industry. She and Bridget will talk about their upcoming research with Dr. Susan Barton (University of Delaware) on eCommerce and eMarketing.

Episode 6 transcript

Episode 5: Dr. Ariana Torres on Social Media Best Practices

Dr. Ariana Torres from Purdue University is my guest this week. She and I will discuss her best practices recommendations for using social media. Many horticultural firms are using social media to communicate with customers. This podcast might give you some additional insight as to how to make your social media more effective.

Dr. Ariana Torres’ Social Media Best Practices website link

Episode 5 transcript