Dr. Ariana Torres (Purdue University) is back this week to continue her discussion with Bridget about the importance and effects that eCommerce is having on the horticulture industry. She and Bridget will talk about their upcoming research with Dr. Susan Barton (University of Delaware) on eCommerce and eMarketing.
Dr. Ariana Torres from Purdue University is my guest this week. She and I will discuss her best practices recommendations for using social media. Many horticultural firms are using social media to communicate with customers. This podcast might give you some additional insight as to how to make your social media more effective.