Episode 6: Dr. Ariana Torres on eCommerce

Dr. Ariana Torres (Purdue University) is back this week to continue her discussion with Bridget about the importance and effects that eCommerce is having on the horticulture industry. She and Bridget will talk about their upcoming research with Dr. Susan Barton (University of Delaware) on eCommerce and eMarketing.

Episode 6 transcript

Episode 4: Features and Benefits

What should you really be marketing this spring? Benefits, not features. Last week, Bridget and Charlie Hall discussed his article on plant benefits. This week, Bridget can help you turn product features into benefits. Features are attributes about the product (what color the flower is or how much nitrogen the fertilizer has in it). Benefits are what the product does for the buyer. In this episode of the Marketing Munchie podcast, Bridget will give you some insight about how to help you and your employees market benefits, not features.

Episode 4 Features and Benefits transcript