Episode 31: Landscape Importance from the Consumer Perspective

Little has been published about the importance of landscaping from the consumer perspective. This week, Bridget’s guest is Mel Knuth from Texas A&M University. They discuss her fourth paper in the water conservation series but this one takes a bit of a turn. Using some questions adapted from an Australian study, Bridget and Mel talk about how people active in their landscape are much better customers compared to those who feel landscaping is an obligation to meet the expectations of others.

Episode 31 transcript

Episode 28: Water Source, Landscape Water Use, and What People Think

This week, Bridget continues her discussion with Melinda Knuth, doctoral student at Texas A&M University, about consumer perceptions of the water source for growing plants as well as landscape water use. Bridget and Mel share their findings about what a national sample of U.S. consumers thinks about water, plants, and the landscape. Water source and use were more important in this study than price. Listen to understand more about consumer perceptions of this increasingly important topic: water.

Episode 28 transcript