by Bridget Behe | Dec 7, 2021 | Advertising, Consumer, Season 4
Ever have sticker or tee-shirt envy? Now you know the power of swag marketing. Swag (stickers, tee-shirts, water bottles, etc.) is a great way to boost your word-of-mouth marketing by having the champions of your businesses promote it for you. This week, Bridget talks...
by Bridget Behe | Nov 30, 2021 | Business Strategy, Consumer, Season 4
Bridget and Katie Dubow continue their conversation this week on Plant Trends for 2022. The last four trends are Living Television, On-Demand Flowers, Wild Curation, and In Living Color. The Garden Media Group identifies up and coming plant trends for the following...
by Bridget Behe | Nov 23, 2021 | Business Strategy, Consumer, Season 4
The Garden Media Group has been forecasting trends for over 20 years. This week, Bridget’s guest is the President of the Garden Media Group, Katie Dubow. They’ve dubbed 2022 as the year of Innovation (after the Great Reset of 2021). They discuss the first four of...
by Bridget Behe | Nov 2, 2021 | Business Strategy, Consumer, Retail, Season 4
It all started with an email with the subject line, “Shouldn’t we charge what consumers are willing to pay?” and I was immediately intrigued. A few emails later and he agreed to be my guest on the podcast. Mark Javier founded Plants Without Borders to help connect...
by Bridget Behe | Oct 26, 2021 | Business Strategy, Consumer, Retail, Season 4
A great example of a field study was orchestrated by Joe Perlaky, Executive Director for the Maumee Valley Growers (Ohio). This week, Bridget and Joe discuss the findings of their 2021 study. Purchases were made many times in 5-7 seconds and most often by women....
by Bridget Behe | Oct 19, 2021 | Business Strategy, Consumer, Season 4
Bridget has Joe Perlaky, Executive Director for the Maumee Valley Growers (Ohio), as a guest this week. He orchestrated a great example of a field study earlier this spring. Growers, wholesalers, and retailers can benefit from what Joe and his grower/retailers did and...