Episode 42: The Social Nature of Local Purchases

While the word local goes unregulated (as to how far away something truly is local) many people are willing to pay a premium price for locally-produced goods. But have you ever thought about why they are willing to pay more? This week, Bridget and Trey Malone (Agriculture, Food, and Resource Economics at Michigan State) talk about the social nature of local goods. It turns out, there is a reason why social media marketing on Facebook (and how many friends a retail business has) may really pay off for local products.

Episode 42 transcript


Episode 39: Human Health and Well-Being Benefits of Plants

Dr. Charlie Hall is back again this week to talk with Bridget about human health and well-being benefits of plants. Students learn and retain more when they can see flowers and plants. People are more compassionate when they can be around plants and trees. Obesity among children and their families is reduced when schools have gardens where children can connect with plants. Our industry needs to promote these fact-based messages to help improve each person’s health and well-being.

Episode 39 transcript

Episode 38: Environmental Benefits of Plants

We all know that trees produce oxygen while taking carbon dioxide out of the air. We need trees and other plants to produce oxygen we need to live. This week, Bridget has Charlie Hall return to discuss the environmental benefits of plants. From erosion and runoff mitigation, to improved rainwater percolation, to sight and sound barriers, plants give us many environmental benefits we need to be sharing with customers and community members. Here is a link to the Hall and Dickson Green Industry Benefits article.

Episode 38 transcript

Episode 37: Economic Benefits of Plants

Returning as a guest on the show is Dr. Charlie Hall, Ellison Endowed Chair at Texas A&M University. Bridget and Charlie discuss the economic benefits of plants. From the value of an installed landscape to increasing occupancy rates, plants add tremendous economic benefits. Listen as Charlie and Bridget discuss the economic benefits of plants that every business should be communicating to its customers. Here is a link to the  Hall and Dickson Green Industry Benefits article.

Episode 37 transcript

Episode 36: Choice Overload

Too many choices? Sometimes we can overwhelm customers with too many choices. This week, Bridget and guest host Dr. Trey Malone (Michigan State Agriculture, Food, and Resource Economics Dept.) discuss choice overload. When do we risk putting too many choices in front of customers? How do we know when enough is enough?

Episode 36 transcript

Episode 35: Consumer Perceptions and Preferences

This week, Bridget’s guest is Dr. Trey Malone (Assistant Professor, Agriculture, Food, and Resource Economics at Michigan State). Trey and Bridget talk about the differences between consumer preferences (I like pink petunias) versus perceptions (petunias require a lot more water than succulents). Which can marketers influence more easily? Which influences purchases more? Listen and learn how you can use consumer preferences and perceptions to encourage purchases.

Episode 35 transcript

Episode 34: Pollinator-friendly and Locally-Grown. How do they influence consumers?

This week, Dr. Behe’s guest is Dr. Alicia Rihn from the University of Florida. They talk about another recent study about pollinators and locally-produced plants. How do consumers view the pollinator properties of landscape plants and fruit trees? Having a sign saying the plants were “pollinator friendly” improved their likelihood of purchasing the plant and many who looked at the sign for a few seconds were willing to pay up to a 12% premium. If plants have a food source for pollinators, that is helpful information which may persuade some consumers to buy. The local marketing campaign “Fresh From Florida” didn’t get as much visual attention, but still had consumers willing to pay a premium for those plants, even if that was slightly less than what they were willing to pay for pollinator friendly plants.

Episode 34 transcript

Episode 32: Three Ways to Nudge Consumers to Better Plant Choices

Putting into practice some research from the NY Times best-selling book Nudge: Improving Decisions about Health, Wealth, and Happiness by Thaler and Sunstein, Bridget talks about three ways to nudge consumers to better choices. You can influence choice in many ways, but Bridget discusses how identifying items as popular, promoting the use of social media, and encouraging online reviews are three ways you can nudge your customers into making better plant choices. Just by saying the book is a NY Times best-seller can help Thaler and Sunstein sell more books!

Episode 32 transcript

Episode 31: Landscape Importance from the Consumer Perspective

Little has been published about the importance of landscaping from the consumer perspective. This week, Bridget’s guest is Mel Knuth from Texas A&M University. They discuss her fourth paper in the water conservation series but this one takes a bit of a turn. Using some questions adapted from an Australian study, Bridget and Mel talk about how people active in their landscape are much better customers compared to those who feel landscaping is an obligation to meet the expectations of others.

Episode 31 transcript

Episode 30: Water Conservation and Plant Enjoyment

In this week’s podcast, Bridget has returning guest Melinda Knuth of Texas A&M University. Bridget and Mel talk about their third paper in the water conservation series about how individuals who are active water conservationists are also the same individuals who get a lot of enjoyment (and buy more) plants. Both active and inactive water conservationists are involved in plant purchases, but the active ones more so that the inactive ones.

Episode 30 transcript