Dr. Torres (Purdue University) is back this week to continue her discussion with Bridget about the importance and effects that eCommerce is having on the horticulture industry. She and Bridget will talk about their upcoming research with Dr. Susan Barton (University of Delaware) on eCommerce and eMarketing.
Dr. Ariana Torres from Purdue University is my guest this week. She and I will discuss her best practices recommendations for using social media. Many horticultural firms are using social media to communicate with customers. This podcast might give you some additional insight as to how to make your social media more effective.
What should you really be marketing this spring? Benefits, not features. Last week, Bridget and Charlie Hall discussed his article on plant benefits. This week, Bridget can help you turn product features into benefits. Features are attributes about the product (what color the flower is or how much nitrogen the fertilizer has in it). Benefits are what the product does for the buyer. In this episode of the Marketing Munchie podcast, Bridget will give you some insight about how to help you and your employees market benefits, not features.
Plants have many benefits, but we rarely talk about them or communicate them in our marketing efforts. Why? Most marketers don’t realize that people buy benefits (what the product does for them) not features (what the product is or how it can be described). Charlie and Bridget discuss Charlie’s article in the Journal of Environmental Horticulture outlining the environmental, economic, and ecosystem services benefits of plants.
Branding has been prevalent in many industries, but is only a few decades old in horticulture. Recent research showed that younger horticultural consumers had greater brand awareness and were more likely to buy branded products. In this podcast, Bridget will share some insight about branding herbs and vegetables for consumers of all ages.
It is finally here! The first podcast for Connect-2-Consumer! Bridget will introduce you to her new weekly podcast series. Learn about her marketing research findings and how you can better connect to consumers.
Episode 1 transcript
As we get ready to turn the calendar page to a new year, let’s commit to better, more effective marketing. One way to do that is to subscribe to my upcoming podcast series “Marketing Munchies”. Each week, I will cover a marketing-related topic in 5-10 minutes, sometimes with an interview with a colleague. You’re sure to find some practical research-based tips to make 2018 your best marketing year yet. Sign up to receive the email notifications as new podcasts are released. Happy New Year!