Co-host Dr. Trey Malone turns the table on Bridget this week. They talk about her entry into using eye-tracking technology in consumer research and why it’s so important. As a pioneer in physiological measures in consumer studies, Bridget shares some of the findings from early studies and how consumers visually find the information most important to them to make a purchase decision.

Season 2 Episode 10 transcript

Episode 10 (Season 2): Bridget on Eye-tracking in Consumer Research

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