S2, Episode 7: Good, Better, Best Pricing

Good, Better, Best or three-tiered pricing is not a new concept. Many businesses in diverse industries have been offering 3-4 price levels for years. However, the concept hasn’t reached everyone. This week, Bridget talks about a recent Harvard Business Review Article that tackles the subject. Hear her thoughts on why good, better, best pricing might help your firm garner more profits or bring in more customers.


Leave a Reply

Your email address will not be published. Required fields are marked *