S2, Episode 7: Good, Better, Best Pricing

Good, Better, Best or three-tiered pricing is not a new concept. Many businesses in diverse industries have been offering 3-4 price levels for years. However, the concept hasn’t reached everyone. This week, Bridget talks about a recent Harvard Business Review Article that tackles the subject. Hear her thoughts on why good, better, best pricing might help your firm garner more profits or bring in more customers.

 

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