Local is one of those unregulated terms that many retailers elect to use. Prior research shows that some consumers are willing to pay more for locally-grown products. Bridget’s guests this week are Dr. Trey Malone (Agriculture, Food and Resource Economics at Michigan State) and doctoral student Jarrod Ferris. The three discuss Jarrod’s recent work about consumer perceptions of local as it pertains to Michigan cider.
Episode 41 transcript