Episode 20: Carl Linneaus on Marketing

Carl Linneaus devised our system of binomial nomenclature (genus, species) for plants. He was a respected physician and botanist. Bridget recently visited his home and teaching garden in Uppsala, Sweden. She discovered what a great marketer he was. This week, Bridget describes Carl’s influence on the industry and many of the names plants have today.

Episode 20 transcript

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