Episode 16: Perceived Value and Pricing

This week, Bridget starts a short 4-podcast series on pricing. The series begins with a discussion about value. Value is a lot like beauty; it depends on the beholder. Today, Bridget will discuss the five components of perceived value and how they feed into setting prices. Struggling with profitable pricing? Listen to this podcast to learn how to increase the perceived value of your products.

Episode 16 transcript

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