This week, Bridget builds on the research findings from focus groups with Gen X and Gen Y and discusses four marketing campaigns that put those findings in action. The campaigns are (1) Helping Your Garden Grow: We Guarantee It! (2) Grow Up Gardening, (3) We LOVE Where You Live, Too! and (4) How Does Your Garden Grow? These free marketing campaigns can be adapted by most retail operations and can help you better connect with Gen X and Gen Y.