Episode 11: Boomer or Bust Part 1

Baby Boomers have been a key market segment for the Green Industry for decades. What do younger-aged potential customers think about horticulture, plants and gardening? This week, Bridget will discuss four key findings from online focus groups conducted a few years ago. Listen and learn a bit more about what the next generation of potential customers is thinking about our industry, both good and not-so-good. Next week, Bridget will discuss how to put these findings into action.

Episode 11 transcript

One thought on “Episode 11: Boomer or Bust Part 1”

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