Episode 8: Bee-friendly Consumer Perceptions

Part of our industry’s connection to the environment is the food sources we provide for pollinators. With pollinator populations in decline, some colleagues and I wanted to understand what consumers were thinking about the use of neonicotonids. This week, I’ll discuss some findings from a recent consumer study where we investigated their knowledge of pest control terminology. The results show some accurate, and inaccurate, consumer perceptions about the industry’s use of neonicotonids.

Download a transcript of this week’s podcast here: transcript

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