Pollinator friendly insect management practices are a “hot topic” in the horticulture industry today. How do consumers feel about the promotion of pollinator friendly plants and do they pay any attention to the signs and displays? My guest this week is colleague and friend Dr. Hayk Khachatryan from the University of Florida. Hayk and I will talk about our recent article on consumer perceptions of pollinator friendly plants published in the journal Sustainability (link to article). Are some consumers willing to pay more for pollinator friendly plants? Listen and find out!