Episode 3: Dr. Charlie Hall on Plant Benefits

Plants have many benefits, but we rarely talk about them or communicate them in our marketing efforts. Why? Most marketers don’t realize that people buy benefits (what the product does for them) not features (what the product is or how it can be described). Charlie and Bridget discuss Charlie’s article in the Journal of Environmental Horticulture outlining the environmental, economic, and ecosystem services benefits of plants.

Episode 3 transcript

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