Episode 2: Branding Vegetables and Herbs

Branding has been prevalent in many industries, but is only a few decades old in horticulture. Recent research showed that younger horticultural consumers had greater brand awareness and were more likely to buy branded products. In this podcast, Bridget will share some insight about branding herbs and vegetables for consumers of all ages.

Episode 2 transcript

3 thoughts on “Episode 2: Branding Vegetables and Herbs”

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