This week, Bridget’s guest is Dr. Patricia Huddleston, Professor of Retailing at Michigan State University. Pat and Bridget discuss what this year’s Black Friday sales may bring for both retailers and consumers.
Dr. Charlie Hall is back again this week to talk with Bridget about human health and well-being benefits of plants. Students learn and retain more when they can see flowers and plants. People are more compassionate when they can be around plants and trees. Obesity among children and their families is reduced when schools have gardens where children can connect with plants. Our industry needs to promote these fact-based messages to help improve each person’s health and well-being.
We all know that trees produce oxygen while taking carbon dioxide out of the air. We need trees and other plants to produce oxygen we need to live. This week, Bridget has Charlie Hall return to discuss the environmental benefits of plants. From erosion and runoff mitigation, to improved rainwater percolation, to sight and sound barriers, plants give us many environmental benefits we need to be sharing with customers and community members. Here is a link to the Hall and Dickson Green Industry Benefits article.
Returning as a guest on the show is Dr. Charlie Hall, Ellison Endowed Chair at Texas A&M University. Bridget and Charlie discuss the economic benefits of plants. From the value of an installed landscape to increasing occupancy rates, plants add tremendous economic benefits. Listen as Charlie and Bridget discuss the economic benefits of plants that every business should be communicating to its customers. Here is a link to the Hall and Dickson Green Industry Benefits article.
Too many choices? Sometimes we can overwhelm customers with too many choices. This week, Bridget and guest host Dr. Trey Malone (Michigan State Agriculture, Food, and Resource Economics Dept.) discuss choice overload. When do we risk putting too many choices in front of customers? How do we know when enough is enough?
This week, Bridget’s guest is Dr. Trey Malone (Assistant Professor, Agriculture, Food, and Resource Economics at Michigan State). Trey and Bridget talk about the differences between consumer preferences (I like pink petunias) versus perceptions (petunias require a lot more water than succulents). Which can marketers influence more easily? Which influences purchases more? Listen and learn how you can use consumer preferences and perceptions to encourage purchases.
This week, Dr. Behe’s guest is Dr. Alicia Rihn from the University of Florida. They talk about another recent study about pollinators and locally-produced plants. How do consumers view the pollinator properties of landscape plants and fruit trees? Having a sign saying the plants were “pollinator friendly” improved their likelihood of purchasing the plant and many who looked at the sign for a few seconds were willing to pay up to a 12% premium. If plants have a food source for pollinators, that is helpful information which may persuade some consumers to buy. The local marketing campaign “Fresh From Florida” didn’t get as much visual attention, but still had consumers willing to pay a premium for those plants, even if that was slightly less than what they were willing to pay for pollinator friendly plants.
A recent Harvard Business Review article highlighted the importance of curiosity in companies. This week, Bridget shares some key findings from the article. Curiosity helps build resilience in a company and gives employees the ability to see from different perspectives. Companies that have employees who ask good questions (and keep their eyes open for answers) make better decisions. Curious? Take a break and listen to the podcast.
Putting into practice some research from the NY Times best-selling book Nudge: Improving Decisions about Health, Wealth, and Happiness by Thaler and Sunstein, Bridget talks about three ways to nudge consumers to better choices. You can influence choice in many ways, but Bridget discusses how identifying items as popular, promoting the use of social media, and encouraging online reviews are three ways you can nudge your customers into making better plant choices. Just by saying the book is a NY Times best-seller can help Thaler and Sunstein sell more books!
Little has been published about the importance of landscaping from the consumer perspective. This week, Bridget’s guest is Mel Knuth from Texas A&M University. They discuss her fourth paper in the water conservation series but this one takes a bit of a turn. Using some questions adapted from an Australian study, Bridget and Mel talk about how people active in their landscape are much better customers compared to those who feel landscaping is an obligation to meet the expectations of others.